GymBoxCopywriting, Digital, Print
The antidote to boring gyms, Gymbox is a fast-growing boutique gym chain of seven gyms, a melting pot of fitness insanity with London’s most unique classes, DJs, personal trainers and the very best equipment.
This super-cool London gym for party lovers needed design and copy that worked hand-in-hand, to give their below-the-line materials the same wow factor as their above-the-line communications. The brand’s unique vibe meant that missing the mark by even a fraction could be disastrous.
After meeting with the client at their premises, we quickly realised the uniquely edgy nature of the brand, the very distinct experience of its customers and the importance of getting the look and feel of our work exactly right.
Thoroughly immersing ourselves in the brand, we ensured design and copy worked together from the very outset, to produce a range of digital marketing materials, including e-newsletters, e-shots, digital adverts and posters which precisely captured the distinctive London-esque vibe that Gymbox has built its name on.