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Ordnance Survey

Copywriting

Ordnance Survey

Humanising Tech

Plenty of companies can put their hands up to selling the features of their technological products before the benefits. This also rang true to some extent for Ordnance Survey.

So, the mapping giant set us a challenge – 19 case studies written in a human tone of voice. The purpose? To help a less technical audience grasp how products available through its Public Service Mapping Agreement (PSMA) could help them.

Solution:

The PSMA allows public sector organisations access to geographic and location data, helping them conquer a wide range of issues.

With a solid background in writing copy for the B2B tech sector, our copywriter was able to easily translate Ordnance Survey’s technical content into tangible, credible benefits new customers could easily digest.

“I was really impressed with the copywriter’s understanding of Ordnance Survey and ability to write in a clear and engaging way.”


Gareth Miller — Head of Group Marketing at Ordnance Survey

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