Branded & BoxedCopywriting, Digital, Identity, Print, Website
Branding the Nation’s Startups
This division of Become partners with business mentors and agencies, to help cash-strapped startups understand and utilise branding and website development services in a streamlined, affordable way.
In order to convey the importance of branding, Branded & Boxed needed to practice what it preached by giving itself a strong, distinct identity. The website needed to convey its services and costs, in a simple, transparent way that could still be understood by an audience with limited knowledge of branding.
We developed an iconic yet inviting brand identity that would appeal to a diverse range of new business owners, informing them while putting them at ease.
Fun and energetic, the brand’s personality was designed to reflect the spirit of the UK’s lively startup market. Vector-based illustrations were employed to create an inclusive, informal feel, depicting a range of different businesses.