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Inch Blue

Copywriting, Digital, Identity, Print

Handmade in Britain

With lots of new competitors springing up, Inch Blue needed to strengthen its brand identity and position itself better as a leading British supplier of high quality, handmade, leather children’s shoes.

The brand hadn’t been refreshed in a while and was crying out for some spirit and personality to reassert its position as a market leader.


Time was tight but following an initial assessment of the business and its market, we rolled out a new, stronger brand identity across their supplier’s catalogue and a pre-Christmas digital campaign, with a more comprehensive rebrand to follow.

Utilising the qualities at the heart of the brand, we used our design and copywriting skills to define what the brand needed to say and how. By introducing playful typography and design elements including a new British stamp, as well as directing the photography, we were able to express the brand’s unique essence and create an engaging, enjoyable experience for customers and suppliers alike.

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