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Pastures New

Identity, Print, Website

New Pastures

Pastures New Property Search was founded by local property experts Polly and Shirley, primarily to help busy people to find suitable properties for sale in and around the New Forest.

With the business already up and running, Polly and Shirley realised that their self-built website was ill-equipped to provide them with the professional image they needed while sourcing some of the most sought after properties in England. In order to grow they needed to invest in their website and their brand.


Property search companies on the whole are far from inspiring. We wanted to create something aspirational, that would capture the essence of the New Forest, while retaining some of the conventional look and feel of a traditional property search company. Not a particularly easy feat, but what finally resulted was a solid looking identity that we think conveys convention and aspiration in equal measures.

“Become took the time to really understand our brief and worked towards our goal in a clear and concise manner. They are very professional but also fun to work with.”

Shirley Bonnett — Director of Pastures New Property Search

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