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Copywriting, Identity, Website

Be Who You Want

A strong identity for a new gym search engine with market leading potential. Exactly our kind of project. Aware of our experience in the fitness sector, this client asked us to create a hard-hitting brand and website for them.

Pick-a-gym wanted to capture the market, in terms of both gyms (and other fitness providers) as well as users seeking a more tailored search facility than is currently available.


We created an initial phase one holding page with a strong urban undertone, incorporating a clean yet striking logo, paired with a bold, informal tone of voice, including common urban slang.

Powerful imagery and crisp, modern design elements complete the brand feel, which we’ve rolled across the company’s Twitter profile and business cards. This is an exciting, ongoing project so watch this space!

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