What the F… Flamingo?
Working with the films produced by Scorch London, the creative agency behind the #TwingoFlamingo campaign for Renault, Become was tasked with extending the concept for delivery across a number of digital and rich media platforms.
Antoine Héry, digital marketing manager at Renault UK, said: “We wanted to create fun and engaging content that appeals to our target audience.”
If you haven’t seen the film, you can do so here.
The main video, shot in a broadway style, highlights the playful nature of the all-new Twingo and features a full chorus line, rugby players and a pink flamingo. It was our job to produce supporting graphics and carry this message across multiple digital platforms, engaging with a young, female audience aged 18-35.
Rich media banners were rolled out across the WhatCar website, MSN and YouTube, capturing the fun of the campaign and showcasing the all-new Renault Twingo range.