One of the strongest ways to engage your audience is to connect with them through great content. Branded content such as explainer videos, audio diaries and podcasts, strengthens your brand, doing the hard work for you as it’s shared through social media.
Sound provides a direct link to human memory and emotion. In a nutshell, how we hear a brand is as important as how we see it. Combined with the brand look and words, sound, including soundtracks and sonic brand triggers, reinforces the bond between brand and consumer, providing a cohesive brand presence across multiple platforms.